Becker Wright Consultants
Brand Guide
Recruiting with Heart, Hustle, and whole lot of Grit!
Becker Wright Consultants is a full-service, boutique recruiting firm specializing in staffing, mid-level, and executive searches. We consult on all stages of the staffing process, from initiation through completion, allowing you to focus on your core business.
The core of our brand
Our Logo Suite
Primary Logo
Our Primary Logo features a stylized monogrammed briefcase complemented with a rounded, approachable serif & sans-serif wordmark. The briefcase is an evolved element for brand recognition with a modern approach.
The full primary logo lock-up should be on all official collateral when space allows. Set it primarily in our primary brand colors (brown/navy, cream, and red). Only set it in the following approved colorways.
Primary Logo Red & Brown on Neutral
Primary Logo Brown
Primary Logo Navy
Primary Logo Neutral
Primary Logo Red & Neutral on Navy
Primary Logo Red & Neutral on Brown
Briefcase
Our Briefcase monograms feature the briefcase shape and 'BWC'. There are 2 versions, the outlined and solid-filled.
Utilize this mark in conjunction with the context of the full brand. It may be used on applications such as social media posts and merchandise, but never completely on it's own without brand context. Set it in the following approved colorways.
Briefcase Outline Red & Neutral on Navy
Briefcase Outline Red & Neutral on Brown
Briefcase Outline Neutral
Briefcase Outline Red
Briefcase Outline Navy
Briefcase Outline Brown
Briefcase Neutral on Brown
Briefcase Neutral on Navy
Briefcase Neutral
Briefcase Navy
Briefcase Indigo
Briefcase Red
Badge
Our Badge is an alternative logo design that may be used in place of the Primary Mark and/or as a watermarked element. Only set it in the following approved colorways.
Badge Navy
Badge Brown
Badge Indigo
Badge Red
Badge Neutral on Brown
Badge Neutral on Navy
our logo
Usage
Safe Space
When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the height of the "B" of the logo.
*Exceptions: Subtle patterns or textures overlapping at 20% opacity or less are acceptable.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Mask images into the logo
Place on backgrounds that make elements hard to read
Use alt fonts
Becker Wright Consultants in
Color
Primary Colors
Business Brown
- Hex #300E11
- RGB 48, 14, 17
- CMYK 52, 78, 53, 74
- Pantone Black 5 C
Nailed it! Navy
- Hex #1D1744
- RGB 29, 23, 68
- CMYK 98, 98, 0, 60
- Pantone 2322 C
Good News Neutral
- Hex #F4ECDC
- RGB 244, 236, 220
- CMYK 18, 16, 25, 0
- Pantone 7534 C @ 70%
Resumé Red
- Hex #D33B2F
- RGB 211, 59, 47
- CMYK 6, 98, 100, 1
- Pantone 485 C
Secondary Colors
Our Secondary Colors can be used on supporting collateral as well as emphasizing words.
You're Hired! Yellow
- Hex #F4CF6A
- RGB 244, 207, 106
- CMYK 0, 18, 72, 0
- Pantone 135 C
Down-to-Earth Green
- Hex #ADCCC1
- RGB 52, 116, 88
- CMYK 77, 12, 68, 35
- Pantone 555 C
Interview Indigo
- Hex #B74E35
- RGB 50, 42, 117
- CMYK 95, 100, 0, 6
- Pantone 2105 C
Adapta-blue
- Hex #0DACD1
- RGB 13, 172, 209
- CMYK 92, 0, 12, 0
- Pantone 312 C
Typography
Our Font Families
Eyebrow/Subheadings - Museo Sans Rounded 1000 +180 Tracking
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&
Headings - Roca Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body - Museo Rounded Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
depth through
Design Elements
Photo Styling
Our photography can be split into two categories:
Portraits
- Feature expressive headshots of employees/candidates amongst a colorful background (preferably in one of the brand colors)
- Feature expressive employees/candidates in a bright, relevant working environment.
Team Environmental
- Feature expressive brainstorms of teams working together
Heart, Hustle, & Grit Pattern
Our Heart, Hustle, & Grit pattern is featured with our briefcase in the full colorways on navy, neutral, and at 20% opacity for a textured, watermark effect.
Brand in action
Application
